How do you become a successful youtuber starting from zero (zero subs)?
In the midst of intense competition, now more and more new youtubers have sprung up but unfortunately not all youtuber can succeed and make YouTube a career.
It should be noted that there are 2 types of youtube channels, namely:
- Channels that already have a name or many subscribers, usually because they have a relationship with other famous artists / influencers / youtuber, have good connections, or paid promotion.
- Channels built from zero, without capital, and without the slightest connection.
If you are the second type and just starting your career in the YouTube world (0 subsriber) then this article is perfect for you. In this discussion, we will study how the new YouTube channel (0 subs) can crawl up into a successful youtuber.
Ok, without much effort, let's learn.
Here are 5 tips for making your new channel successful compete amid the cruel YouTube world:
1. Video is content, and every content requires an audience
The first thing you have to do is determine who your audience is. People watch YouTube for various reasons, but basically there are 2 goals they are looking for:
- Entertainment = seeking entertainment, pleasure and inspiration
- Education = looking for something to learn, facts / news, and science
Of course you can build a channel that does both at the same time (entertain + educate), but it is far better for you to focus on 1 goal beforehand between you wanting content that is entertaining or educational. After all, something entertaining can bring the value of education, and vice versa something that educates can be delivered in an entertaining way.
This way you will better understand who your target audience is and what they want. Interestingly, YouTube's marketing world is not much different from marketing a blog. Think of the video on a YouTube channel as the article on a blog.
Suppose you are determining a niche on a blog, apply the same thing to your YouTube channel.
2. Build your subscriber channel naturally
The YouTube system itself is like a mixture of search engines and social media. We assume:
- YouTube search column as a search engine / google
- Subscribers as friends / followers of social media
The first thing you have to focus on is building an audience / subscriber, because this subscriber can make you grow every day. How do you get subscribers quickly?
Here are some of the fastest ways to bring subscribers:
- Make quality videos
Maybe you are also fed up with hearing cliches like "quality, quality, and bla.bla.bla." But all system algorithms both search engines / social media prioritize "engagement", now is the era of engagement, and those who make interesting content and engaging who will win.
- Make something relevant to the audience
As said in point no. 1, if you understand who your audience is, then make something "they are looking for", "they need", and indeed "they want to watch".
At the beginning of each view is very valuable, every second they spend on your videos is an asset. Make clear videos especially in the first 5-15 seconds, in that short time, make sure the audience understands what they are going to watch.
Remember you are not a famous youtuber with hundreds of thousands of subscribers, you are not the son of the president / artist, you cannot do things arbitrarily / randomly and get viewers just like that.
- Optimize the titles and thumbnail images as best you can
Some new youtuber consider trivial things like this even though the effect is very influential. For those who don't have an audience at all, the titles and thumbnails are the only way your video can get a chance to be seen. Before people watch your video, they only see a title and image on your video, if they don't click on the link / video, you will never get a chance to be watched by anyone.
Give time to optimize the thumbnail titles and images of your videos, almost 90% of the videos are clicked because of the title and thumbnail, but remember never to make titles / images that are missleading and irrelevant. Early reputation is everything, don't destroy it just for a click.
See also : How to become a YouTuber Gaming
See also : How to become a YouTuber Gaming
3. Start from your social circle and don't use the black-hat technique
Obviously the best way to get an audience (especially when you first start) is to distribute your content to your closest friends or social circles whether it's on social media such as Facebook / Twitter / Instagram / Line / etc. Do not occasionally spam social media / forums because YouTube really hates spam (especially from social media), there is a high probability that your account will be banned if it violates this provision.
Let the audience come naturally (white-hat) even though it will take a long time, but that's the way it is. Almost all successful youtuber need at least 1 year until they start to get traffic / audience and subscribers little by little. Consistency grows slowly much better, than the instantaneous burst of traffic lost quickly.
Collaboration with your friends or other youtuber
If it's possible to do colab / collaboration with other YouTube, it's okay even though they don't have many subscribers or even zero subs, the main goal of collaboration is mutualism in content, it will certainly be much faster if you can collaborate with more famous youtuber, but in essence, a collaboration aims to enrich content / video which indirectly also has the potential to bring new subscribers.
Reply to comments on your video and also provide comments on other YouTube videos
This is a very simple thing, super successful youtuber-youtuber initially did this. They reply to every comment in the video, and they also leave comments on other people's youtube videos (but don't spam). This way you can build positive interactions with the audience and other youtuber.
4. Optimize the appearance and description of your YouTube channel
If you pay attention to all the points above, it turns out that marketing a YouTube channel is the same as marketing a blog.
- Determining content / videos is the same as determining niche blogs.
- Making quality videos is like making quality articles.
- Collaboration with other YouTubers is the same as guest posts.
- Comment on other youtube channels just like blogwalking.
If you create a new blog, then the first time you optimize is of course the blog itself (on-page), what is surprising is that there are many new youtubers out there who do not optimize their own channels, even though they are very simple and can be very important.
- Make a short description in the "about" section about what channel content you created and the brief intro that needs to be delivered.
- Connect your YouTube channel with the social media channels / websites that you have including email contacts if necessary.
- Post interesting images on your home / feature channel and if necessary make a trailer (not necessarily) so that the audience is more interested in subscribing to your channel.
- If you already have a lot of videos, then the videos are categorized in the playlists section so that the user can more easily watch the list of videos that you make.
- No less important is the optimization of each video in the title, description, and tags (just like SEO), make it natural and relevant as possible, never do keyword stuffing or excessive keyword spam (spam = suicide).
5. Understand the YouTube algorithm well and play according to the rules
As said earlier, now is the era of engagement, whether you play on search engines (SEO), social media, including YouTube, those who win are those whose content is far more engaging / interesting than others.
Because of that, misleading titles, misleading thumbnails, keyword spam and clicks have no significant effect, they can even tend to be banned from an account.
Remember YouTube is a business, they want users to spend a lot of their time on platforms, so they diligently promote channels (recommended videos / channels) that can make viewers spend a lot of time watching on the channel.
Here are some of the most important factors in engagement with a YouTube channel:
- The most important and fixed factor number 1 is the number of time visits (watch time), so far (2016) YouTube still prioritizes the number of visits times as an indicator of the quality of a video / channel. Those who have a large number of visits will get a better ranking / position on search results and will also get free promotion / free promotions in the home / recommended channel section.
- Number of views on a video. The more certainly the better, remember that views are not calculated based on clicks, but after the user has watched at least 30 seconds or half the duration of the video in question. If the first 10 seconds the user leaves your video, then that doesn't count as a view. More views will usually get a better ranking on search (with a note that the number of visits is also good).
- Like and dislike ratio. Although it does not have much effect, but like and dislike comparison also affects the engagement and becomes YouTube's consideration in ranking on search results.
- Subscriber and social share. Channels / videos that have managed to get many subscribers and social shares can be a positive signal for engagement.
- Comment. Maybe comments are the least influential factor because usually comments are spam / promotion, trolls, or a mixture of positive and negative comments.
All of the engagement factors above determine how far your ranking / ranking is in the search results of a keyword (keyword), because it is clearly the best thing you can do to optimize all engagement above is to create highly quality content.
Content with a little clickbait title / ego bait is also not so problematic as long as it does not missleading and is worth it, meaning that the user who clicks on the video still gets relevant content and spends considerable time at least 60-70% of the total video duration (watch time) .
In the end content is king, "video content" remains the most important element.
5 TIPS HOW TO BECOME A SUCCESSFUL YOUTUBER FROM ZERO (0 SUBSCRIBER)
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